100% vegan
Smile for Good toothpaste, powder and tablets are all 100% vegan and are certified by the Vegan Society. Not only are they good for your teeth, they are made with no animal cruelty. That's something we can all stand behind!
100% recyclable
packaging
The toothpaste comes in Colgate's first fully recyclable tube. The powders and tablets come in recyclable glass bottles with aluminum caps. Just toss the empty containers in the recycle bin and our friends at the recycling center will do the rest!
we are transparent
We want you to know what you're putting inside your mouth. Yes, it tastes great and protects your teeth. We've ensured we do this using carefully selected ingredients. You can read them on the front of the pack!
made with 30% less water
Our tablet and powders are made with minimal water and are eco-friendly. We use less water in the making and shipping of these products, and encourage you to also USE less water while brushing - turn off the tap and together let's save water!
Colgate's 2025
sustainability goals
By 2025 we commit to having 100% recyclable packaging, not just in these new products you see here (which are already 100% recyclable), but in our full range of products. Moreover, we will ensure that 50% of all material we use come from recycled sources. Read more about all our goals here.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
